In Spring 2020, I studied abroad at Singapore Management University (SMU), where I learned the fundamentals of marketing, gained insights into consumers' needs in Southeast Asia, and curated innovative branded campaigns. One of my main motivations to study in Singapore was to learn more about the Asian markets. It was essential to have an international marketing perspective because I learned to create campaigns that will reach a more global audience while understanding local industries and customizing content messages. This SMU exchange program was perfectly equipped to enrich my understanding of Asian culture, enhance my academic pursuits, and expand my career goals in marketing. This program provided me with further strategic expertise to drive growth abroad to new markets.
I have grown so much from my study abroad experience. In just four short months, I immersed myself into the Singapore culture, made new friends, traveled around Southeast Asia, and learned new skills from my marketing classes. Through this exchange program, I discovered something new about myself and pushed myself to my highest potential. I have developed my independence and adapted to new changes. Despite all the challenges and the dynamic paradigm of the pandemic, the year 2020 had been the most memorable time of my life. Filled with various emotions from ecstasy and somberness, optimism and unease, contentment and vapidity, I am so blessed for this life-changing moment. As I move on from this chapter of my life, I am looking forward to my next journey. I wonder where my next destination is.
